Ever find yourself feeling uninterested and unsatisfied by anything at some point? Have you wondered why that happens or what makes you become detached from keeping something interesting? In a recent article by the Harvard Business Review, “The Science of Pep Talks” by Daniel McGinn talks about the importance of how pep talks or motivational lectures help us. “At Open Advertising, we know that sometimes a lack of motivation is bound to happen due to other forces. However, we’re always believers in the power of a good pep-talk or motivational speech,” says Josh Peace, managing director of Open Advertising. McGinn mentions a public speaker (Erica Galos Alioto) giving a speech to 650 sales reps in the New York office of Yelp. The McGinn writes, “She speaks for 20 minutes, extolling the group for being Yelp’s top sales producer. She namechecks the best performers on the team and suggests ways for everyone else to adopt the same mentality. She tells stories. She asks questions. “This office is currently $1.5 million away from target this month…. We have an action plan here. Are we going to execute?” There’s moderate applause. She asks again, in a louder voice: “Are we going to execute?” Big applause.”


There are certain ways and methods to grasp the audience’s attention. “To keep them motivated when they are feeling unenthusiastic. This is exactly how Alioto made sure to catch the attention of workers at Yelp. To keep them motivated in achieving the best,” says Josh Peace of Open Advertising. According to McGinn, “Alioto has worked hard to perfect these speeches because she knows her success depends on them. Indeed, the ability to deliver an energizing pep talk that spurs employees to better performance is a prerequisite for any business leader.” This is recognition worthy because not many leaders have the ability to motivate and pep-talk their representatives. We value that aspect at Open Advertising. “The ability to throw sunshine and motivation, as well as shed light on a situation to push representatives,” says Josh Peace of Open Advertising.


So how does Alioto do this? It all starts by conveying meaningful language. McGinn writes, “Meaning-making language” explains why a task is important. This involves linking the organization’s purpose or mission to listeners’ goals. Often, the meaning-making language includes the use of stories—about people who’ve worked hard or succeeded in the company, or about how the work has made a real difference in the lives of customers or the community. A good pep talk—whether delivered to one person or many—should include all three elements, but the right mix will depend on the context and the audience. Experienced workers who are doing a familiar task may not require much direction. Followers who are already tightly bonded with a leader may require less empathetic language. Meaning making it useful in most situations, but may need less emphasis if the end goals of the work are obvious.”


“The overall key is to reach each and every individual in a way that encourages them. Everyone learns and believes differently. Helping individuals understand that they have the ability to take control and charge with the day is a powerful recognition and one that motivates them,” says Josh Peace of Open Advertising.