Many people associate creativity with small possibilities. For instance, people believe that only artists or painters are creative. This is not at all true. Creativity derives from the use of your ideas in a new or innovative manner. The dictionary defines creativity as, “The ability to make new things or think of new ideas.” At Open Advertising, we believe that this is the best version of what creative means. “If you take a look at everyone who has ever made it into being the greatest in their field, individuals such as Bill Gates, Steve Jobs, Mark Zuckerberg and more, they all had one thing in common besides being utterly awesome, it’s that they use initiative and creativity,” says Josh Peace, Managing Director of Open Advertising. At Open Advertising, we try to embody creativity in everything that we do.

“In the business environment, we constantly have to come up with different strategies and ways to appeal to clients and customers. This requires the extra factor of creativity. Without the innovative or creative quality, not a lot of people could juggle in our environment to provide the best service,” says Josh Peace of Open Advertising. By nurturing this side to us, we are able to provide creativity and colorful outcomes when it comes to problem-solving, inventing new strategies, and critical thinking. All these require the ability to be creative. “It’s pretty certain that creativity isn’t just used in the fine arts field. We place an importance in the business field with this factor heavily. We use it on an everyday basis and love that individuals are able to bring new strategies to the field,” says Josh Peace of Open Advertising.

Leo Burnett once advised, “Curiosity about life in all of its aspects, I think, is still the secret of great creative people.” We completely agree and find that the best way to keep your creativity alive is by being a lifelong learner. Never stop questioning anything, read a lot, take new classes, learn new skills and keep yourself educated in every aspect and field. This is what makes you an all-rounder. It’s what makes you creative and that’s one of the smartest tools an individual can carry on them. “As long as you have the ability to keep your creativity alive, you will prosper and succeed in anything you do,” says Josh Peace of Open Advertising.