There is a famous story that is told about the inventor Thomas Edison. Reportedly it took him over 1000 tries before he finally perfected his invention, the light bulb. When asked by a reporter how it felt to have failed 1000 times, Edison replied, “I didn’t fail 1,000 times. The lightbulb was an invention with 1,000 steps.” Most of us don’t think that way because failure feels bad, and we want to avoid it at all costs. Here, Open Advertising believe that failure is not a negative, but an integral part of success, and here’s why.

Failure is a Teacher
Making mistakes teaches us lessons, as entrepreneurs and as people. Most of the great business minds of history are risk-takers because they realize that they will learn more from taking a risk and failing, than playing it safe, even if they succeed.

Failure is a Fear Killer
At Open Advertising, we realize that everyone fears failure, to varying degrees, but research has shown that people who accept and learn from failure tend to fear it less. Each time you fail, you realize your own strength more and more, and it becomes easier for you to recover and get back on track.

Failure is a Compass
It’s easy to sit down and pick a destination in life, to write down a goal and decide to work towards it. However, it’s not so easy to know which paths to avoid. Failure tells you that you’re heading the wrong direction, and in doing so, redirects you towards your goal.

Open Advertising doesn’t view failure as ‘bad luck.’ We see it as a fantastic opportunity to reevaluate, refuel and head right back into the fray because no-one ever achieved anything great from the safety of their comfort zone.